Technology has made it easier to start a business. With the help of social media marketing, starting a business can look easy but don’t let the ease of technology fool you: it can still be daunting. When you start your business using a digital platform, there are a lot of things to consider such as [...]
Today, everything runs in digital technology. Businesses have changed the way they do business due to advances in technology. For years, digital technology has been run by men but lately, campaigns are encouraging young women to be more involved in digital technology. What was once considered a man’s world is now empowered by women in [...]
It has been said that the more you know about your consumers, the better you can sell to them. For years, it took a large team of people to interact, connect, and research about the different type of audiences for different brands. In the 90s, focus groups were formed day in and day out in [...]
If you have been around long enough, you will understand that the definition of what an agency is has changed. In the early 1990s, as portrayed by many movies, agencies were depicted as possessing cutthroat environments. Agencies were constantly taking on what they know nothing about in order to win deals. There were no social [...]
Trust us, this scenario has happened to you. It’s the weekend and you are hanging out with your friends when you decide to try the latest restaurant in town. But of course, before going, you pull out your smartphone to see what the public consensus is about the place. You go over the online reviews [...]
