1. Engaging Call-to-Action
People should be compelled to click on the ad right away. Your call-to-action should provide a sense of urgency, keeping in mind that a powerful image is a great way to get people interested.
2. Provide Value
Whether it is a new product offer, discount, event, or free trial, there needs to be a value proposition to keep them engaged. Try asking a question or providing solutions to a problem your fans might have.
Make sure the ad that you’re creating matches the audience you’re targeting.
4. Campaign Goals
Are you looking for fan engagement, likes, increased sales, or just trying to get your brand name out there.
5. Campaign Budget & Duration
Considering how much you’re willing to spend overall will help determine how much daily engagement you can expect, and what it will cost you.
6. Click-through Rates
Determine ahead of time what your click-through goals are for the ad campaign, and then analyse how many times your ad was clicked, divided by the number of times it was shown (impressions).
Post your campaign, how many clicks did the Facebook ad received; whether it was a “like” from the ad itself or a user following the call-to-action.
Impressions tell you how many times the ad has been seen by a Facebook user. This is a great way to determine if ad has dropped out of the suggested range.
How many people responded to your CTA. This metric counts actions from the ad, including when someone has gone to your page and clicked “like.”
Calculate how much you pay for a new Fan, RSVP, or new group member.
When developing your own ad campaign, remember that Facebook ads change all the time. Facebook is constantly introducing new and improved ways to customize and add value to your advertisements.