Social media has definitely become the norm. From the moment we wake up to the time we fall asleep, we are on social media. It has definitely changed the way our lives are shaped. And above all, social media gave birth to social sharing. It is easier to share our latest favorite things with our family and friends through social sharing.
Facebook, Twitter, Instagram and Snapchat (and a whole lot more of other platforms and mediums) have given us the opportunity to share our thoughts, our reviews, and what we think of the latest trends in an instant. And brands are listening. Brands are taking advantage of the magic of social sharing and social media.
Defining Social Selling
Social selling is finding and engaging with prospects online. However, social selling is not just about generating leads but following through with new prospects. Why is social selling is relevant? Because salespeople are able to connect with an audience in a way they have not before.
It relies heavily on the concept of social media and develops a relationship with the audience while focusing on long-term relationships as opposed to short-term relationships of the former sales model.
How to Make It Work for You
67% of buying is now done online. With the many tools available to the user, the sales team isn’t needed until the middle of the buying cycle. Decision makers usually research at least five online content before even considering your brand. This is like getting to know a friend and seeing if you should move forward. Your social media presence is critical and that is why creative content strategy is important in social selling.
Tell a story through your content.
Your strategy on content marketing is what will make your client get to know you. A great creative content strategy is what allows your client to get to know you. It is important to get to know your audience. Content marketing in Australia as an example strongly focuses on the content they provide their audience. 55% of content marketing in Australia focuses on providing content that resonates with the audience. Furthermore, content marketing in Australia provides content through all platforms and this is a great lead in to the social sell.
Effective content marketing strategy begins with a great content plan and providing your audience with what they need.
Follow through with Social Commerce
Social sell makes a difference with recent social-platform-to-commerce integrations allow consumers directly from the posts. Shortening the social sell process is what quickly converts leads into sales.
Using applications such as Shopify and their integration with Instagram allows customers to buy the product with one click. Remember an effective content marketing strategy engages your audience. Great content attracts the right audience and they would not think twice about purchasing in one click.
Social commerce bridges the gap between consideration and purchase. This is similar techniques physical stores will adapt in selling. The secret is to make it more convenient for them to shop.
Reviews are the key.
As we all know, social media is all about social sharing. This includes your consumer’s power to share their experience with your brand in one click. Make it easy for them to leave positive reviews through powerful tools such as TrustPilot. Validation from consumers is important. It is also important to listen to what they have to say. Listening to their reviews and sometimes even rewarding them will be a great tool in your social sell.
What’s the most cost-effective way to attract a potential audience of millions? Communicating your business in a direct and entertaining way through social media. Invest in your online community and convert your audience into brand advocates.
When it comes to marketing your business, we utilize the holistic digital approach. We create buzz, send targeted traffic to your website, retarget and focus on delivering an ROI. You invest on digital, you enjoy conversions.