Yes, it is that time of the year. It’s the time we put up our Christmas decorations and get ready for the happiest time of the year. Many individuals are already planning ahead in terms of Christmas celebration and decorations so why not begin your Christmas AdWords campaign early?
Make it a Christmas to remember by planning your Christmas Adwords head of time. A successful digital marketing agency in Melbourne says, “Early spring might seem too soon to kick off your holiday campaign but it is the best time to start.”
Google reports that in 2016, 41% of buyers started shopping as early as October. This is a great reason why you should plan your Christmas AdWords campaign early on.
This blog post inspired by a digital marketing agency in Melbourne will surely get you in the holiday spirit.
Plan your budget
A strong marketing budget is needed in order to win your Christmas AdWords campaign. The holiday season is a moneymaker for most brands. This is why the biggest budget is spent during this season.
In creating a budget, you must consider setting up promotions for the following:
- organic search
- pay-per-click campaigns (PPC)
- promoted social posts
- ideation and content creation
It is also important to create KPIs for your AdWords campaign. Having KPIs gives you a greater focus on what you want to achieve and what you wish your Christmas AdWords to achieve.
Create your strategy.
Now that you have a budget, you have to create an AdWords Campaign for the season. During the Christmas season, SEO in Melbourne quickly shifts as their focus changes.
To make it effective, a digital marketing agency in Melbourne comes up with an enticing Christmas offer that your audience will love. Planning an AdWords Campaign begins with ideas that will entice your audience. These can include free express delivery, an extra coupon code, or even a giveaway.
Plan your strategy in a way that complements your calendar of promotional activities. Do not be too early or too late in the game. Planning in advance will give your brand the perfect roll out.
Build your digital storefront.
It’s Christmas and nothing says Christmas more than a new digital storefront. Have a strong presence on your digital shelf all the time.
Let your audience find discover your brands. Remember 76% of mobile shoppers are influenced by what they search for on Google. Keep your brand and products top of mind as your consumers are browsing and exploring purchasing options.
Have the top-of-mind advantage by focusing on your digital storefront. It is important to give your audience all the options you can provide. This way they have a better chance of purchasing your product.
Create a Christmas Page for AdWords
Create a specific Christmas webpage for your seasonal campaign. Your Christmas AdWords can be a Christmas- themed e-commerce. This means creating a page specifically for a season. Popular choices are “12 Days of Christmas” or a landing page filled with Christmas promotions. The page will be a great way for your target audience to know the deals you are offering for the season.
Christmas promotional campaigns pique the interest of your audience. Intended audience can be lead to this page through social media and AdWords targeted campaigns. This could also complement more traditional marketing strategies.
Timing is critical when it comes to your Christmas AdWords campaign. It is of great importance to start it early and get a professional team to help you kick off the season right.
We deliver results that you need with a tailored AdWords campaign targeting the most appropriate keywords to save up your spend. We optimize and manage your campaign including budgets & you enjoy conversions and leap to the top of the search engines.