Trust us, this scenario has happened to you. It’s the weekend and you are hanging out with your friends when you decide to try the latest restaurant in town. But of course, before going, you pull out your smartphone to see what the public consensus is about the place. You go over the online reviews and decide (without even going to the place) if it is worth the effort to go there.
Whether you like it or not, we now live in the digital age and businesses thrive on online reviews. It takes more than your website to boost your business but also solid online reviews and a solid PR Digital Strategy. “In today’s digital age, it is important to know what the audience is saying and immediately respond to what they are saying.”
Most businesses would call the birth of online reviews a good thing – this gives them quick insight on how their consumers think and gives them quick insights that will bolster their PR digital strategy.
This particular digital agency in Melbourne also noted the numbers in the online reviews game. In fact, 88% of online shoppers incorporate reviews into the process of decision making.
92% of consumers read reviews and star rating is the number one factor used by consumers to judge a business.
90% trust reviews as much as personal recommendations with 33% of them visiting a physical location right after reading positive reviews.
Your website benefits greatly from reviews because 48% of consumers click on the website immediately after reading positive reviews.
Almost 60% of consumers within a physical store are holding on to their phone and checking for reviews before purchasing a particular product.
Yes, reviews are of great importance in today’s digital landscape. But the question is, how best can you maximize these online reviews?
There are many benefits to online reviews that you can take advantage of as a business owner. It can be a good way to incorporate into your PR Digital Strategy. Here are a few tips from a renowned Digital Agency in the Melbourne to help you use reviews to the advantage of your website and your business.
Use it to promote your page.
Positive online reviews can be used to maximize your business. What is more exciting than a happy consumer to attract more happy consumers? Maximize these good reviews by posting them on your social media pages and of course, posting them on your website. Cross-promotion is a great PR digital strategy saving both time and money.
Use it to build a relationship with your consumers.
Online reviews are welcomed because it gives you an insight into your business is perceived by your audiences. Pages outside of your own website give you the credibility because it makes it appear more authentic. It also allows you to discover the things most appreciated by your customers and they are often the small parts of your business that you did not even take notice of previously.
Use it to convey your brand personality.
Become more than just a website or a brand, instead become a person by using your brand voice in responding to those who have left reviews for your company. Whether they are good reviews or bad reviews, you must always take the time to interact with them. Be thankful for positive online reviews and be gracious with the not so positive ones. Use this as an opportunity for your brand to grow.
What’s the most cost-effective way to attract a potential audience of millions? Communicating your business in a direct and entertaining way through social media. Invest in your online community and convert your audience into brand advocates.
When it comes to marketing your business, we utilize the holistic digital approach. We create buzz, send targeted traffic to your website, retarget and focus on delivering an ROI. You invest on digital, you enjoy conversions.