In 2016 alone, there has been a 10% growth in Internet users and a 17% increase in mobile user growth. In a study conducted in 2016 as well, Australia was listed as part of the top ten most active internet users in the world. More and more consumers in Australia are found online and this is one of the reasons why digital agencies are focused on improving their digital marketing strategy by carefully studying digital marketing trends in Australia and all over the world.
A top digital agency in Melbourne says, “It is the age of customer centricity and as the need for experience increases, digital transformation is needed in order to create a more intimate customer relationship.
To share the many changes in the coming year, top digital agencies in Melbourne are sharing the digital marketing trends one should look out for in the coming year to win in digital marketing strategy.
Mobile Continues to Play a Major Part in the Customer Experience
In 2017, it is estimated that there are 16.69 million users in Australia. Mobile is the heart of any digital marketing strategy and will continue to be so in 2018. Consumers use their mobile for everything but in 2018, mobile will offer an even deeper mobile experience. Next generation consumers will be viewing mobile differently, therefore, demanding a different level of the consumer experience. Brands must gain a greater understanding of their mobile initiatives in the coming year in order to keep up with the many demands of the new customer experience. For 2018, it will be more than just an app and a website.
In 2018, it is predicted that the mobile experience will just be a part of multi-channel and multi-platform experiences. Engaging consumers go from desktop to mobile seamlessly will be the biggest opportunity and challenge for marketers. Companies must provide a mobile experience that allows their consumers to browse content and purchase products easily. How your customer feels about their customer experience with you will greatly affect your customer relations.
Mobile also leads to the next wave of consumer experience and that is voice-first and 2018 will be seeing more of that transformative digital trend. More and more users use voice-activated devices to roam through the internet so you must step up your game in order to win.
Data will continue to take center stage.
Data is the backbone of any great digital marketing strategy. However, with over 6 million developers working on big data projects and the growing accessibility to machine learning and artificial intelligence, more data will be trickled down to small and mid-sized business owners. Some of the huge digital marketing trends that you have to capitalize on is freely using this data to your business’ advantage. Data will get your business to where you want it to go so it is best to capitalize on it.
Non- visual experiences.
By 2022, it is predicted that the smart speaker will be a staple in every home in the United States. Because of this trend, it is indicated that other countries will follow suit. People are now using voice commands and listening to results more than they ever have and in order for your brand to be ahead of the game, they have to stay on top of this trend.
Micro Moments in Mobile.
Google defines micro-moments as, “any moment that drives a customer to use their mobile device on the fly in an effort to learn something, go somewhere, do something, or buy something.” Brands in 2018 must learn to maximize these micro-moments and to find ways to cater to your consumers and gain success. Capitalizing on micro-moments require deeper demographic research and a mobile-intensive strategy. New tools are also on the rise to help brands with this digital marketing trends.
In the crowded arena of the Internet, a digital strategy isn’t a luxury anymore, rather an essential. Brand, content and digital strategy answer the ‘why’, ‘what’, ‘how’, ‘when’, ‘who and ‘where’ of everything. Want to have a measurable and lasting impact in the digital space?
When it comes to marketing your business, we utilize the holistic digital approach. We create buzz, send targeted traffic to your website, retarget and focus on delivering an ROI. You invest on digital, you enjoy conversions.