There are many ways to define User Experience Design or UX design. UX design is the process of designing products that are useful, easy to use, and delightful to interact with. UX design puts your audience first in a way that creates value for them. In today’s digital landscape, your website is your signature and your first interaction with your audience. This is the reason why companies spend a lot of time in creating the ultimate user experience.

A lot goes into great UX design. Some might think that great UX design only relies on the aesthetic of the page but the reality is great UX design is the merging of great copy and design. You may have experienced visiting a website that looks stunning but lacks depth because of flat content. The best UX experiences are both visually appealing and display great storytelling.

Copywriters are essential in telling the story of the visuals of the UX design being created. Content design is just as important as the visual appeal of your website. Your audience does not just look at photos or videos but they also want to get to know your brand. Your design has to match your copy. You do not simply design a website and insert the copy. Your copy must be planned at the same time you are creating your online presence.

To avoid these UX mishaps, here are a few tips you must consider.

Plan UX design with a brilliant content plan.

Copywriters must be involved at the very beginning of the project. It’s a mistake to merely add on the copy after all is done. Copywriters must be involved in the very beginning.  They are essential and must be included in initial meetings because they must know what the client desires and what their goals are. Visual artists must not fear that copywriters will encroach on their space. In fact, working together will give the UX design structure and flow that will be more impactful to the audience. The content design works best when the copywriter knows the overall visual image of the website.

Artificial intelligence is also making a strong presence in UX design. Having a creative copywriter on your side will help you humanize the process and make it less technical and more personal. Design at Dornan.Net begins with a great plan that involves both visual artists and copywriters. The reason why design at Dornan.net is so popular among clients is that they find the perfect middle ground for visual and content design.

Help clients understand the value of copywriters.

Clients can be overprotective of the copy and brand they have created over the years. Introducing your copywriters to your client early on will make them understand each other better. Copywriters are essential at the beginning of content design planning as this would lead them to understand the voice of your client. With copywriters in the mix, your client will definitely be pleased by the UX design you produce.

Involve your copywriter in every part of the process.

When it comes to UX design in a fast-paced environment, it’s tempting to no longer call your copywriter. However, to create consistency in the UX design, copywriters are essential. Copywriters have a plan and if you do need a quick change in copy, all they have to do is refer to the plan and produce something consistent. Design at Dornan.net is consistent because copywriters are always on call. Everything must be seamlessly put together and this is what makes a good UX design great.

About Dornan.Net

In the crowded arena of the Internet, a digital strategy isn’t a luxury anymore, rather an essential. Brand, content and digital strategy answer the ‘why’, ‘what’, ‘how’, ‘when’, ‘who and ‘where’ of everything. Want to have a measurable and lasting impact in the digital space?

When it comes to marketing your business, we utilize the holistic digital approach. We create buzz, send targeted traffic to your website, retarget and focus on delivering an ROI. You invest on digital, you enjoy conversions.

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By | December 23rd, 2017|

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