Are you just getting started on Facebook and wondering what to post? Perhaps you’ve been on Facebook for a while, but are running out of ideas?

Either way, we’ve got some ideas to help give your Facebook page a boost and to encourage your followers to engage.

#1: Pose Questions

People love to talk about themselves. Pose questions to your followers about their oral health habits that encourage them to “like” or comment on the post. Here’s an excellent example from SeaBrite Dental:

#2: Interesting Facts

If you come across an article, video, or fact that you think the average dental patient would find interesting or surprising, share it on your social media accounts. Look for things that feature in your followers’ everyday lives and oral health. This post shared by Colgate does it very well:

#3: Be Positive

Motivational and inspirational quotes are always popular on Social Media. There’s just something about an uplifting quote that makes it hard to scroll on by without hitting like or share. Sharing some feel-good vibes is the detail that makes them a great tool for encouraging additional engagement from your followers.

This post from the American Academy of Cosmetic Dentistry is a great way to encourage your dental feed followers to smile and share:

 #4: Show (a little) Personality

Showing your clients some personality and sharing staff and team achievements or activities is another great way to freshen up your social media feed. Not only will it make customers more familiar – and likely comfortable – with your practice team members, it can also increase follower engagement and help your business grow.

It’s easy to see why this post from Aspen Dental proved so popular:


What Not to Post:

Just as important as what to post, is what not to post. There are some things that you should avoid in your practice Facebook page, such as:

  • Graphic pictures of dental cases
    While you may find photos of your extreme cases interesting, your patients will find it off-putting. When in doubt, don’t post it.
  • Pictures of dental equipment
    This can be a source of anxiety for many patients. There’s no better way to discourage a patient from scheduling an appointment than sharing an image of the scary drill they fear!
  • Overly personal posts
    It’s perfectly fine to present yourself in an approachable manner, but keep the overall tone of your social media accounts professional and don’t overshare personal details.

Give Your Facebook Page a Boost Today!

Download our free guide HERE and learn how to use Facebook to enhance your online presence.

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By | April 6th, 2017|

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